Latino Media Arts and Studies Program Branding

Role: Brand Identity, Collateral

Latino Media Arts and Studies (L-MAS) was a program at Moody College of Communication at UT Austin. It had a three-fold mission: to support the growth of Latino film, television, journalism, and advertising; to support Latina and Latino student media makers, journalists, and advertising professionals; and to foster Latino media studies scholarship. My role was to create a logo mark and brand identity for the program, as well as any related collateral—including a brand guide and templates—for program staff to utilize for promotional and educational purposes.