ClinicClub Medical Conference

Role: Brand Identity, Collateral

ClinicClub is a conference hosted every few years by mid-size hospitals to speak collaboratively about healthcare trends and the future of the industry. The event has no previous branding since a different hospital hosts the event each year. There was room to explore different brand styles, from elegant and professional to fun and approachable. The design team at Carle Foundation Hospital brainstormed their own through logo marks and typography concepts until ultimately mine was chosen.